The Revenue Generation Virtual Training Program (VTP) provides a framework for your business developments activities, helping you prioritize your opportunities and ultimately grow your book of business. We provide best practices and business development tools for you to use in real-time as you perfect your business development strategy and approach.
Through the Revenue Generation VTP, you will hone your networking skills, brainstorm and refine your target opportunity list, effectively introduce other services within in your firm for cross-sell opportunities, walk through the stages of client pitches and RFPs including follow-up and handling objections, learn to use client teams to strengthen your current client relationships and create opportunities for additional work in new areas, and more. The Challenges in this VTP provide the tools for you to reach and exceed your business development goals and strengthen your book of business.
Like the other VTPs, this program uses the Action-Feedback-Trigger (AFT) model. This type of experiential learning is effective because it helps establish lasting behavior changes. The completion rate is 20 times higher than that of a regular LMS system. Learners are also 10 times more likely to retain the knowledge they learn through this type of training model. Additionally, the IN3 program provides virtual access to a Society 54 coach with extensive marketing and business development experience.
Like all programs, this takes user commitment. You will get out of it what you put in to it. The ability to establish and grow client relationships is a process – it requires consistency, staying on top of current market trends, and commitment. As with every program in IN3, we want to encourage you to really take your time going through these modules. Your thoughtfulness in responding to the questions and your attention to the activities and habits are what will truly pay off in the end. Be sure to utilize your virtual coach and feel free to engage with your community at any time. The Revenue Generation Virtual Training Program should take you approximately three months to complete. And don’t worry, we will be with you every step of the way.
Revenue Generation is one-part of a four-part Virtual Training Program created specifically for those in the professional services industry. This VTP is powered by the Society 54 team, which has collectively over 100 years of experience in professional service marketing and business development.
Meet your virtual coaches Cecilia Linton and Morgan Lewis. You will be paired with one coach, who will work with you throughout the program.
Cecilia Linton
Society 54 Director, Cecilia Linton, is an accomplished marketing professional with an extensive array of experience to share with clients. She is the rare marketer who has served in leadership roles for marketing and creative services, business development, and project management/operations. With more than 20 years of experience for regional, national, and international professional service firms, there is no area she hasn't seen or challenge she hasn’t tackled.
Morgan Lewis
Society 54’s COO, Morgan Lewis, brings more than 12 years of professional services knowledge and a robust energy to the team. Her knack for imagining and implementing attainable goals and best practices, along with a hint of dry humor, is incomparable and contagious. Morgan prides herself in her ability to provide a practical approach to tackling just about anything - that is where she shines. And details...she doesn’t miss one.
- 6 Levels
- Coaching By Society 54
- Community Support