In today’s competitive market, it’s critical to carve out your niche and make a name for yourself. The terms “marketing,” “PR,” “social media,” and “personal branding” are thrown around in many conversations, but have we stopped to consider what they truly mean? The Marketing + Reputation Building Virtual Training Program (VTP) will not only help you understand the differences between the various components of marketing, but will also help you understand how these tools, when leveraged appropriately, deliver powerful results to aid in building your book of business.
Through this VTP, you will learn to:
- Understand the foundations of marketing.
- Define your personal brand.
- Maximize your efforts through strategic marketing.
- Develop a social media strategy and plan.
- Leverage digital marketing.
- Conduct market research and competitive intelligence.
Like our other VTPs, this program uses the Action-Feedback-Trigger (AFT) model. This type of experiential learning is effective because it helps establish lasting behavior changes. The completion rate is 20 times higher than that of a regular LMS system. Learners are also 10 times more likely to retain the knowledge they learn through this type of training model. Additionally, the IN3 program provides virtual access to a Society 54 coach with extensive marketing and business development experience.
Like all programs, this takes user commitment. You will get out of it what you put into it. The ability to grow your practices requires consistency, staying on top of current market trends, and dedication.
We want to encourage you to really take your time going through these modules. Your thoughtfulness in responding to the questions and your attention to the activities and habits are what will truly pay off in the end. Be sure to utilize your virtual coach whenever you need to and feel free to engage with your community at any time. The Marketing + Reputation Building Virtual Training Program should take you approximately three months to complete. And don’t worry, we will be with you every step of the way.
Marketing + Reputation Building is one-part of a four-part Virtual Training Program created specifically for those in the professional services industry. This VTP is powered by the Society 54 team, which has collectively over 100 years of experience in professional service marketing and business development.
Meet your virtual coaches Cecilia Linton and Morgan Lewis. You will be paired with one coach, who will work with you throughout the program.
Cecilia Linton
Society 54 Director, Cecilia Linton, is an accomplished marketing professional with an extensive array of experience to share with clients. She is the rare marketer who has served in leadership roles for marketing and creative services, business development, and project management/operations. With more than 20 years of experience for regional, national, and international professional service firms, there is no area she hasn't seen or challenge she hasn’t tackled.
Morgan Lewis
Society 54’s COO, Morgan Lewis, brings more than 12 years of professional services knowledge and a robust energy to the team. Her knack for imagining and implementing attainable goals and best practices, along with a hint of dry humor, is incomparable and contagious. Morgan prides herself in her ability to provide a practical approach to tackling just about anything - that is where she shines. And details...she doesn’t miss one.
- 8 Levels
- Coaching By Society 54
- Community Support